How to create a LINE OA for your salon, step by step

LINE offers two account types you can apply for yourself. Both work the same way in the chat, but clients find them in different ways.

• General account (no shield): free and ready at once. It does not appear when people search on LINE or on the internet, so clients find it only through your QR code or your link.
• Verified account (blue shield): you apply in LINE Official Account Manager. An unregistered shop can apply too, if its business type is on LINE's list and its details are complete. LINE's pages give 7 to 10 working days for the review; once approved, you pay 888 baht excluding VAT, once, and clients can find your salon in LINE search and on Google.

A third type, the premium account with a green shield, is for large brands or accounts with millions of followers, and it is requested through an agency.

You cannot create a verified account in the LINE Official Account app. If you want the blue shield from day one, create the account on a computer. You can also start with a general account and apply for verification later. Read the warning below before you decide.

You can create the account on your phone or on a computer. The phone app creates general accounts only; on a computer you can also ask for a verified account while you create it.

On your phone

1. 01Download the LINE Official Account app from the App Store or Google Play.
2. 02Choose to register and log in with LINE or with an email. This login becomes your salon's Business ID, so use one you will keep.
3. 03Tap Create account, then fill in the account name (your salon's name), the business type and your details.
4. 04Tap OK, check the details, then confirm.
5. 05Your general account is ready. Clients can add it with its QR code or its link.

On a computer

1. 01Open the LINE Official Account page of the LINE for Business website, in Google Chrome.
2. 02Choose to create a verified account or a general account.
3. 03Log in to your Business ID with your LINE account or an email.
4. 04Fill in your shop details and read the LINE Official Account terms of use.
5. 05Check everything and finish, then apply for verification now or later from LINE Official Account Manager.

One Business ID can hold up to 100 accounts, general and verified together. A salon with several branches can run one account per branch from the same login.

Your profile is what clients see before they add you. In LINE Official Account Manager, open Settings, then Account settings, and start with these three basics.

• Profile picture: your logo or your shop front, clear even when it is small.
• Status message: 20 characters at most, such as your opening hours or your area.
• Location: your address, so clients know where you are.

You can change the status message, the profile picture and the cover once per hour. The table below gives the image sizes LINE recommends. LINE also notes that the cover no longer shows in the LINE app from version 11.9.0, so spend your time on the profile picture.

Then open Profile to fill in your Business Profile: opening hours, contact channels and buttons. Since 28 October 2026, the website address sits in the Basic Info section with your address and hours, so put your booking page there.

Do the same on Google: add your salon to Google Maps, so clients searching nearby see the same hours and address in both places.

The greeting message goes out by itself when someone adds your salon as a friend. It is the best moment to show how to book, because the client is looking at your chat right now.

To set it up, open Settings, then Response settings, choose Chat or Bot, then the greeting message for new friends. It can hold text, stickers, pictures and coupons, and LINE can insert the client's LINE name for you.

A greeting that works for a salon has three parts:

1. 01Thank the client by name and say who you are in one line.
2. 02Paste your booking link and say clients can choose a time there, day and night.
3. 03Say when someone answers the chat, for example from 10:00 to 20:00.

Greeting messages do not count in your monthly message quota, on any plan. The numbers below are the limits worth knowing before you set up your chat.

The rich menu is the large menu at the bottom of your chat. Every LINE OA has one, the Free plan included, so it is the easiest place to let clients book by themselves.

1. 01In LINE Official Account Manager, select Rich menu, then Create new.
2. 02Give the menu a name (30 characters at most, clients do not see it) and a display period.
3. 03Choose the large or the compact template, then upload an image at the size given in the table above.
4. 04For the booking area, choose the action type Link, paste your booking link and write an action label of up to 20 characters, such as Book now.
5. 05Write the menu bar text, choose to show the menu by default, then save.

Only one rich menu can be active at a time. LINE notes that clients see a new menu after they leave the chat and come back. Our layout tip is in the box below.

Which link to paste

With SeeU, paste the link of your salon website with online booking, at an address like yourname.seeu.io. Clients choose a service, a team member and a real free time, and the booking lands in your calendar at once. It is a simple link you paste yourself: it opens in the browser, with no app to download.

If you do not have a booking page yet, compare the free online booking systems you can use in Thailand first.

Once your profile, greeting and rich menu are ready, put your QR code on the counter and share your LINE OA link on your salon's Facebook and Instagram. Chat replies are free on every plan, and only broadcasts count in your quota. If you are still choosing a plan, read our guide to LINE OA prices in 2026.

We are building a SeeU chatbot for LINE so clients can book inside the chat. It is coming soon and not available yet. Until then, the link in your rich menu takes bookings on every plan.