LINE OA price in 2026: what each plan costs a salon

LINE sells LINE OA plans by the number of broadcast messages you can send each month. The table below shows the three plans listed on LINE’s Thai business site in October 2026.

With 7% VAT, Basic comes to 1,369.60 baht a month and Pro to 1,904.60 baht. The plan fee is paid in advance at the start of each month, and extra messages are billed around the 10th of the following month.

• The Free plan stops at 300 messages a month, and you cannot buy more on it.
• Basic and Pro send extra messages only if you raise your message limit in advance.
• Pro includes MyCustomer | CRM, an add-on that costs 369 baht a month on Free and Basic.
• Monthly plans cannot be bought in the iOS app: buy them on the LINE Official Account Manager website.

A message is counted once for each friend who receives it. LINE counts sends, not bubbles: one broadcast can hold up to 3 bubbles in LINE Official Account Manager and still counts as 1 message per friend. Friends who blocked your account are not counted.

Counted in your monthly quota

• Broadcasts sent to all your friends
• Targeted broadcasts sent to a chosen group of friends
• Messages other tools send through LINE’s Messaging API (push, multicast and broadcast)

Not counted, on every plan

• Your replies in 1:1 chat
• Auto-replies and keyword replies
• The greeting message sent when someone adds you as a friend
• Replies other tools send through LINE’s Reply API

So a salon can chat with clients all day without touching its quota. The bill grows with promotions sent to many friends at once, which is why the plan you need depends on how many friends you have.

Chatting stays free on every plan. LINE also sells an optional OA Chat Package at 555 baht a month + VAT: chat history kept for 5 years instead of 6 months, up to 300 tags and LINE’s AI Chatbot (Beta). You do not need it to reply to clients.

Multiply your number of LINE OA friends by the number of broadcasts you plan each month. The result is the number of messages your salon needs.

• Up to 300 messages a month: Free is enough.
• Up to 15,000: Basic covers you.
• Above 15,000: Basic adds extra messages at 0.10 baht each, so it stays cheaper than Pro until you go 5,000 messages over its quota.

Moving up (Free to a paid plan, or Basic to Pro) applies at once, and moving down applies from the next month. LINE does not prorate, so an upgrade in the middle of the month costs the full month. We suggest upgrading in the first days of the month in which you plan your promotions.

The example below shows the sum for a nail salon.

LINE changed its shields in Thailand on 1 April 2026. The grey shield is gone: an account that is not verified shows no shield, and people see a “Watch out for fraud using LINE” warning before they add it as a friend. Two shields remain, compared in the table below.

For a salon, the blue shield is the one that matters. A general account does not appear in LINE search, while a verified account can be found in LINE (Nearby and For You) and on Google. It also opens Gain Friend Ads, LINE’s ads that bring new friends.

How to get the blue shield

1. 01In LINE Official Account Manager, open Settings and apply to verify your account.
2. 02Enter your shop’s real address, phone number and email, with documents such as your DBD registration.
3. 03Wait for LINE’s answer by email, within 7 business days.
4. 04Once approved, pay the one-time fee; the shield appears within 1 day.

An individual or an unregistered shop can apply if its business type is on LINE’s list and its details are complete. The green shield is for large organisations or accounts with millions of followers. A Premium ID would replace the ID LINE gave you with your salon’s name: check in LINE Official Account Manager whether it is on sale before you count on it.

Chats are free, but each one needs someone to answer. A booking link lets clients book by themselves from your LINE OA, even at night, and it uses none of your message quota.

1. 01Open your LINE OA, or create one for free in the LINE Official Account app or on the LINE for Business website.
2. 02Copy your SeeU booking link. It opens your booking page in the browser, with no app to download.
3. 03Create a rich menu with a “Book now” tile that opens your link. The rich menu sits at the bottom of your chat and holds up to 6 links or actions.
4. 04Send the link in the chat when a client asks for a free time, so they pick it themselves.
5. 05Add the link to your LINE OA profile. From 28 October 2026, LINE keeps a profile’s website address, with its address and opening hours, in the Basic Info section.

You can also paste the link in your greeting message and in your auto-reply.

It is a simple link you paste yourself, so it works on every plan, Free included. Behind it, SeeU’s online booking system shows clients only real free times, so there are no double bookings, and each booking lands in your calendar. Reminders go out 24 hours and 2 hours before by email, app notification and SMS, not by LINE.

If you have a salon website with online booking on SeeU, you can paste its address (yourname.seeu.io) in the rich menu instead. Before you send any broadcast, read our tip below.

Today, your booking link does the work inside your LINE OA. Next, the SeeU team is building a LINE chatbot so clients can book right in your LINE chat, even after closing. It is coming soon, with no date yet, and you can ask for early access by messaging us on LINE.

LINE has its own AI Chatbot (Beta), which picks the best answer from sets of replies you write. It needs the OA Chat Package, and LINE says some business types may not be able to use it.

The chatbot is one of the new tools we are building for salons, with a form builder and an AI assistant, all coming soon. Until then, if you are still choosing a tool, read our comparison of free online booking systems.